Food52, arguably one of America's most highly-regarded food websites. Founded by New York Times food editors and journalists Amanda Hesser and Merrill Stubbs, it is now a $100 million media empire. Noughty has been chosen to feature on the site and sales are sky-rocketing.
The beautiful photography the site offers is only matched by the editorial verve with which the community of Food52 describes the food and drink it supports. The company has developed over the last 12 years using the expertise of both journalists to curate a perfectly balanced go-to online where recipes and products are shared and reviewed alongside the ability for those who visit to buy a wide range of beautiful crafted products.
Noughty is no stranger to this environment and, having been praised as possibly the best alcohol-free wine tasted on Jancisrobinson.com, the alcohol-free bottles are now pride of place on the site.
The editorial team were bowled over by Noughty's ability to disarm even the toughest food critic. "Take one sip of Noughty chardonnay or rosé, and you’ll probably wonder how it manages to be alcohol-free," they say. "The answer? It comes by way of founder Amanda Thomson, who studied wine at Le Cordon Bleu School (how prestigious) and only works with the best of the best ingredients."