In the Media
The UAE is having an alcohol-free revolution. As a country traditionally steeped in Arabic traditions including the shunning of alcohol, what better place to test the growing appetite for non-alcoholic drinking alternatives than in the cradle of civilisation!
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Renowned US wine specialist publication VinePair has praised Noughty for leading the charge in the underserved sector of the no/low space, calling it a "well-executed" and "popular."
It says - "Noughty is enjoying universal praise..."
EP Magazine looks at some of the most innovative drinks brands producing alcohol-free alternatives to their alcoholic cousins in the latest edition of its online posting.
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In their list of "Best non-alcoholic wine 2021: The best low-alcohol and alcohol-free red, white, sparkling and rosé wines," Expert Reviews has placed Noughty in its Best Buy list as the go-to sparkling for those seeking non-alcoholic alternatives to Champagne and Prosecco.
Club Soda, the UK based organisation that looks into the areas of the market focussed on low and no alcohol drinks, along with the drinking behavioural patterns of consumers and uses behavioural science to help encourage better drinking habits, is singing Noughty's praises.
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US publication and style bible The Manual has listed Thomson & Scott Noughty Alcohol-Free Organic Vegan Sparkling Chardonnay among its top 10 non-alcoholic drinks.
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We were stunned. Derek Brown, the expert mixologist who was known for famously mixing cocktails for Obama in the White House, has now published his alcohol-free cocktail to celebrate Joe Biden's inauguration. And he's included Noughty in the recipe!
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