"“Noughty offers a fine wine experience, without the alcohol.”

- AMANDA THOMSON, FOUNDER & CEO

Just a few years ago, craft non-alcoholic beer surged into the global market. Non-alcoholic wine, by contrast, remained largely underdeveloped, with few credible options for consumers seeking quality or variety. Amanda Thomson saw an opportunity to change that.

A Le Cordon Bleu–trained wine specialist and former BBC correspondent, Amanda founded Thomson & Scott first producing fine Champagne. In 2019, she set out to create premium alcohol-free wines rooted in vineyard quality, transparent winemaking, and corporate responsibility. She built one of the first full-range brands designed to deliver a true wine experience without compromise.

AWARD WINNER

The prestigious Drinks Business Awards, which saw the celebration of a series of inspirational figures, from entrepreneurs to young achievers, along with design and marketing awards, presented Noughty Founder and CEO Amanda Thomson with its Entrepreneur of the Year Award 2025.

The Drinks Business said - "A pioneering and tenacious founder of the world’s first premium, organic, non-alcoholic wine brand – Noughty. Having expanded the distribution of this powerful brand, it is now selling in over 40 countries and on track to double year-on-year revenue growth. It’s also just gained listings in some of the world’s most respected venues – from The Ritz to Raffles, and Waitrose to The Wolseley."