Amanda Thomson on France 24: Why Non-Alcoholic Wine Is No Longer a Niche Trend
Following her recent appearance on French international news broadcaster France 24, Thomson & Scott founder Amanda Thomson has continued the conversation around the rapid rise of premium non-alcoholic wine and what consumers now expect from this sector of the drinks industry.
In her France 24 interview, Amanda discussed how alcohol free wine is evolving from a wellness alternative into a genuine lifestyle choice, driven by changing consumer habits and demand for drinking experiences without alcohol.
Now, in a newly published follow up profile, Amanda expands on that conversation, reflecting on the journey behind Thomson & Scott and the creation of Noughty, one of the world’s best known premium non-alcoholic wine brands.
The feature explores Amanda’s background in the traditional wine industry and the lightbulb moment where she recognised a major gap in the market for a luxury alcohol free wine that could genuinely sit alongside premium alcoholic bottles.
Amanda also discusses how consumer attitudes toward alcohol moderation have shifted dramatically over the past few years. What was once viewed as a niche health movement has become a long-term cultural change, particularly among consumers seeking balance without sacrificing social experiences or quality.
Today, Noughty is stocked by leading retailers including Total Wine, The Fresh Market, Sprouts Farmers Market, and more, while also being poured in luxury hospitality venues, restaurants and on premium cruise lines around the world.
Amanda’s latest comments reinforce the wider industry trend: premium non-alcoholic wine is no longer an emerging category, it is becoming a permanent fixture of the modern wine market.
Click HERE to read the France 24 article and view the TV segment.
Also read Amanda Thomson’s latest profile here: