Dieline, the design industry bible, has run a feature article on the designs behind Noughty's success in the non-alcoholic wine space.
Journalist Chloe Gordon says, "NotOnSunday's packaging design for Noughty, Thomson & Scott's premium non-alcoholic wine brand showcases a meticulous approach to creating a flexible brand identity.
"From the initial launch of the Noughty Sparkling Wine range, the design aimed to be adaptable to Thomson & Scott's evolving product portfolio. The latest Noughty Rouge, Blanc, and Rosé wine labels feature a consistent structure with bold and impactful design elements, including foiling, varnishes, and embossing, enhancing the premium aesthetic.
"This thoughtful design ensures that Noughty stands out, offering non-alcoholic consumers a sophisticated and diverse option."
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