Fine Wine To Me Podcast Talks to Noughty Creator Amanda Thomson About Listening to the Consumer...

FineWineToMe Podcast host Csaba Toth spoke to Noughty Non-Alcoholic Wine creator Amanda Thomson about the future of the wine industry.

"Wine has a problem. The wine trade still isn’t listening to the consumer. In this episode of FineWineToMe – The Wine Business Podcast, I sat down with Amanda Thomson, Founder & CEO of Thomson & Scott Noughty - one of the most influential entrepreneurs in the modern wine world," he says.  "Amanda is widely credited with creating the world’s first premium alcohol-free wine brand, launching Noughty in 2019 and helping to build an entirely new category from scratch. This is not a tasting note episode. It’s a deep dive into consumer behaviour, brand building, innovation, and the future of wine.

"Amanda is refreshingly honest, unapologetically consumer-focused, and deeply thoughtful about where wine is heading next. If you’re interested in wine business, brand strategy, entrepreneurship, innovation, or the low- and no-alcohol category, this episode is essential viewing."