Noughty Makes Morning TV Sparkle on NBC’s TODAY Show

We’re thrilled to share that Noughty was featured on NBC’s TODAY Show, America’s biggest morning program, in a special segment with the show’s in-house sommelier Vanessa Price.

Vanessa rounded up her favourite “End of Summer Sips”, spotlighting wines, beers, and cocktails perfect for the season. And when it came to the non-alcoholic pick, there was only one choice on her list: Noughty.

That’s right.  We were the only non-alcoholic brand showcased on TODAY, standing proudly alongside traditional wines and beers, proving once again that mindful drinking doesn’t mean compromising on taste, style, or celebration.

And to make the moment even sweeter? The segment was introduced by none other than broadcasting legend Al Roker - a household name in the U.S. and a true icon of morning television. Seeing Noughty bottles gleam under the studio lights while Al and the team toasted to summer was a milestone we won’t soon forget.

This recognition is another step forward for us in our mission: to elevate the non-alcoholic category and show the world that choosing alcohol-free can be just as festive, just as sophisticated, and just as fun.

We’re grateful to Vanessa Price for including Noughty in her curated lineup, and to the TODAY Show team for giving us such a special platform.

Cheersto many more sparkling Noughty moments ahead. 🥂