QUICKFIRE: We Speak To The Founder of PARCH Ila Byrne About Selena Gomez and Desert Margaritas

Ila Bryne is one of the fantastic co-founders of PARCH, a non-alcoholic cocktail in the wellness space.  We've put her in our quickfire chamber to get some sharp and tangy answers...

Ila’s work at Diageo running the Agave portfolio gave her the expertise when it came to creating these delicious adult beverages without the alcohol. We’ve partnered with PARCH this month to offer a fantastic Sober October giveaway on our Instagram. 

What better way to start the month than by collaborating with another female founded brand?

PARCH’s strong ethos of quality and sustainability meant that we simply had to talk to Ila.

What's your Friday night drink nowadays?

PARCH Spiced Piñarita, Tajin spiced rim, over ice in a pretty glass

Can you describe your best selling drink in three words?

Bittersweet, complex, juicy

If you could have a celebrity spokesperson for PARCH, who would you pick?

Selena Gomez or Kristen Bell & Dax Shepard

What sets PARCH apart from the competition?

The complex adult taste, distinctive packaging, authentic provenance and integrity of the ingredients we use.

What's your biggest inspiration for new flavor ideas?

Spending time walking around Mission Garden in Tucson, AZ tasting desert plants, flowers and fruits with ethnobotanist Jesus Garcia

What's the most bizarre or unexpected flavor combination you've ever experimented with?

Mole Bitters & Jícama

What's the next big goal you are excited for with PARCH?

Launching our next cocktail, a tart and tangy Desert Margarita made with triple citrus (mandarin juice, Mexican lime and orange bitters), tamarind and Sonoran desert salt.

Now that sounds delicious! And we can’t wait to try it too!