Taking the leap: my conversation with The Fulfillment Project

Before Noughty, I was a BBC journalist. Then I left broadcasting, put a wine diploma on my credit card and moved to Paris with my husband and two young children.

It sounds rather romantic written down. The reality was considerably more challenging!

I recently joined Andy Leonard on The Fulfillment Project podcast to talk about that leap, building Noughty and the choices that come with pursuing an ambitious idea.

We discussed the setbacks, too. A trademark dispute forced a difficult decision about the future of the business. I was already developing a non-alcoholic wine, and accelerated those plans. First, though, I had to believe in the opportunity myself. Then I had to persuade the investors who had backed a Champagne business to come with me in the untested premium non-alcoholic wine space.

Noughty launched in 2019, when convincing people that non-alcoholic wine could taste good was a challenge in itself.

Andy also asked what success means, and what we sacrifice along the way. I appreciated the chance to be honest. Building a business takes enormous commitment, and the people around you share that journey.

Listen to our conversation on The Fulfillment Project.