The Drinks Business Says Zero Alc Outpacing Low in Market

The drinks industry bible The Drinks Business says zero percent alcoholic drinks are outstripping low alcoholic drinks as the category takes a foothold of the global market.

Lauren Eads says - "Zero-alcohol wines are now outperforming their low-alcohol counterparts as consumer preferences evolve rapidly. With innovation accelerating and major producers investing in premium offerings, the future of alcohol-free wine is increasingly sparkling."

“Leading a new category at the premium level is a huge challenge as most people have a highly negative perception of non-alcoholic wine if they haven’t tasted since the old days of legacy alcohol-free that was not made for wine lovers but as a cheap afterthought,” says Amanda Thomson, Noughty’s co-founder, adding: “There’s no doubt our side that’s there a huge growth opportunity for Noughty stills.”

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