The Drinks Business Welcomes Noughty Label Redesign
Michael Huband in today's The Drinks Business has written exclusively about Noughty's new label design for our still range of non-alcoholic dealcoholized wine, which he refers to as having "modern style, with distinctive typography, tactile elements and metallic details for a premium look."
The stunning, tactile new labels, launched this month, fall in sync with the brand’s original NOUGHTY Sparkling, which was the first bottle to be launched by the fast-growth British business in 2019 and quickly garnered praise from critics and wine lovers in the UK, the US and Asia.
It was described by the expert wine website jancisrobinson.com on its initial launch as, “hands down, the best alcohol-free sparkling wine I have ever tasted, and one of the best alcohol-free wines I've tasted overall.”
Since then, Thomson & Scott’s NOUGHTY wine portfolio has grown quickly to become the leading premium independent non-alcoholic wine choice in the international drinks industry. It now sells in more than 40 countries with the U.S. being its biggest and fastest growing market.
The company launched its portfolio of still wines across 2022/23 with the most recent NOUGHTY Rosé – a Provence-style pale rosé still wine- joining NOUGHTY Rouge still red wine, and NOUGHTY Blanc still white wine.
The alcohol-free sparkling wines are 0.0% ABV and the dealcoholised still wines are <0.5% ABV. Whilst the sparkling wines are produced in Germany from Spanish grapes from La Mancha, NOUGHTY still wines are grown, harvested and produced in Darling, South Africa.
“We’ve proved that non-alcoholic wine can be uplifted from the traditional sub £5 bottom shelf position to one that sits comfortably alongside other quality alcoholic wine,” says NOUGHTY Founder and CEO Amanda Thomson. “I’m in the process of developing a couple of high-end options that we’ll look to launch later this year to offer consumers elevated premium quality wine from winemakers we’re working with, that are expertly dealcoholized to deliver elegance without the toxins. It’s never been a more exciting time for us to venture into the higher price point bracket with elegant new bottles for the on trade specifically.”