It's said that consumers vote with their feet. And the high street is where we get the best sense of how shoppers are thinking and buying. Until now, the alcohol-free movement that is growing rapidly, is happening online and across bars and restaurants. Supermarkets are catching up, but buyer demand is still outstripping supply.
Enter the UK's first alcohol-free off-licence, set to open at 59 Great Portland Street, London on 13 December in perfect time for those last minute bottle grabs for the festive season and to help us all see in 2022 without the filthy hangover on 1 January.
Our close ally and a driving force in the no and low alcohol drink space is Club Soda who has partnered up with Noughty and more than 50 other alcohol-free or low alcohol drinks brands to create the first walk-in 100% sober offy...
The Club Soda shop is also offering the first 50 Londoners to come through the door the chance to swap out their alcoholic drinks for the best alcohol-free equivalents free of charge!
For more information visit joinclubsoda.com.