We’re #18! Noughty Named One of the UK’s Fastest-Growing Low & No Brands

We’re popping bottles (of the non-alcoholic kind, naturally)… because Noughty has just been named one of the top 20 low and no alcohol brands driving the biggest growth in UK off-trade sales!

According to industry analysts Alpine Online, Noughty ranks #18 on the prestigious list of brands that have added the most sales to the UK’s booming low & no category over the past 52 weeks. We’re honoured to be in such strong company - and even more proud to see that people are choosing better when it comes to what they pour into their glasses.

This is a huge moment not just for us, but for the entire category. Gone are the days when “no alcohol” meant “no fun.” The low & no movement is about more than moderation - it’s about flavour, freedom, and feeling good about your choices. And we’re thrilled that Noughty is helping lead that charge.

Born to Break the Rules

When our founder Amanda Thomson set out to challenge the wine industry, she did so with one goal in mind: to craft world-class wine without the alcohol... or the added sugar, animal by-products, or unnecessary chemicals.

That mission still drives us today.

We’re proud to produce organic, vegan, and certified B Corp wines that stand up on any table, toast, or tasting flight, sparkling and still. Whether it’s a celebration with Sparkling Rosé, a cosy night in with Noughty Rouge, or a midweek moment of calm with our crisp Noughty Chardonnay, we believe in offering a better choice without compromise.

What This Means

To be recognised in the top 20 of a list that reflects real consumer demand? It tells us that you, our brilliant community of mindful drinkers, are reshaping the wine landscape one delicious bottle at a time.

We’re not here for fads. We’re here for the long pour. And this ranking is just the beginning.

So if you’ve supported us by sharing a bottle, telling a friend, or just saying cheers with Noughty in hand.

We’re incredibly proud of what we’re building together.

Now let’s keep growing. Let’s keep shaking up the shelves. And let’s keep pouring Noughty.