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N/A, Dealcoholised, Alcohol Free, >0.5% ABV… There are many labels for the Low/No Drinks Industry. As this sector of the business becomes more mainstream, we predict a uniformity of understanding across the global as more countries embrace consumers' changing attitude towards balancing their alcohol intake.
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It's always flattering to be singled out in a crowd but when it's Swiss culture magazine Bellevue's Wine Editor Peter Keller, it makes us all jump around the office...
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Like any brand, we were delighted to see a 4.5 star review in today's Sun newspaper. But we also noted that some other wines at lower price points got higher marks...
Here's why that's something for concern if you want to know what you're drinking...
For more than 20 years, Joe Fattorini has led sales teams at the UK’s largest, most dynamic, and prestigious wine businesses with what he describes as a side-hustle, award-winning career as writer and broadcaster. He says of Noughty - "To be honest, most people drinking it won't even notice it's entirely alcohol free."
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Good Morning America promoted Noughty Non-Alcoholic Sparkling Chardonnay as part of a guide to New Year's Eve presented by our friends at The Style That Binds Us, Alison Bruhn and Delia Folk. Presenters Eva Pilgrim and Whit Johnson loved the idea!
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Lauren Manaker, a Registered Dietitian, and has given her recommendations for the best go-to non-alcoholic drinks on the market for Dry January and beyond at Well + Good magazine - and Noughty Sparkling Rosé made the list as the only N/A wine.
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US magazine Better Homes & Gardens has included Noughty in its round-up of go-to healthy alternatives to alcohol.
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Dieline, the design industry bible, has run a feature article on the designs behind Noughty's success in the non-alcoholic wine space.
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New York based online magazine The Pioneer Woman has listed its top 20 non-alcoholic Champagne brands worth a celebration - and Noughty is voted Best Overall on the list for those looking for a healthy non-alcoholic alternative to Champagne.
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We were very flattered to hear TV presenter Davina McCall mention Noughty as part of her Hotlist for Christmas - "I don't drink alcohol and I really hate drinking sweet alternatives all day," she says. "But I have recently discovered an amazing pink sparkling Alcohol free champagne... called Noughty AF. Its fantastic. Dry and grown up, and just tastes so good."
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