UK Dept for Business & Trade Puts Alcohol-Free Noughty Front and Centre in Canada

The UK Department for Business & Trade has put Noughty Alcohol-Free Sparkling Wine front and centre of its campaign to celebrate food and drink being export by British companies into Canada.

As more and more people begin to balance their alcohol intake and look for more non-alcoholic options, Noughty is being cited as the perfect example for Canadian consumers looking for something delicious and premium for which they can switch out their usual alcoholic wine.

The non-alcoholic drinks industry is growing healthily and estimates from Market Data Forecast suggest, "the Global Non-Alcoholic Beverage Market size [was] worth US$ 967.3 billion in 2022.  It is estimated to reach a valuation of US$ 1.60 trillion by the end of 2028, expanding at an annual rate of about 6% between 2023 and 2028."